SUSTAINABILITY POLICY
A drink for the future, not just for now.
Devoutly opposed to consumerism, waste and commerce at the expense of our planet.
Dedicated to nourishing health, building community, and celebrating local, seasonal produce.
We are fundamentally opposed to the concept of infinite growth, but instead pursue sustainable growth, which will naturally reach the peak of its curve regarding what it can give, to avoid crossing the line into big corporation. We will, therefore, maintain our integrity, authenticity and valued transparency with our customers. We are self-funded and aim to continue that way, so that future profits can be reinvested into much more charitable means, rather than shareholder’s pockets.
Focused on seasonality and local food systems, we are forever striving to create magic from the ingredients we’re using to produce the very best kombucha! Behind this vehicle of championing local, seasonal produce is a mission to highlight and excite others about sustainable consumption. We are a vegan company that passionately believes in the ideology of “being the change you wish to see in the earth”, however we steer away from insistent delivery of these ideals and, instead, encourage open conversation and compassion. We will continue to use our platform and the integrity of the brand to share these messages with customers and followers when appropriate.
Currently, we are a private limited company as a necessary starting point. When the timing is right, we plan to convert to a CIC with the intent to invest available profits into community projects, which focus on strengthening our connection to nature and local food systems.